It doesn’t matter how many innovative and disruptive tech developments occur over the next few years; having a high-quality storefront sign will always be important to business success. Whether they are acrylic, electric, or printed, having a strong branding on the exterior of your business is key to succeeding in crowded markets like Los Angeles.
When it comes to selecting the right type of exterior sign for your business, here are some things you need to consider.
Considerations When Selecting Your Storefront Sign
From the location and exterior finish of your business to the type of story you are trying to tell your customers, there are some major considerations you need to make when selecting your storefront sign.
A sign for a retro record store is going to have different goals than a diner, and these differences play out in the design, creation, and installation of the promotional sign. Depending on the industry you operate out of, the requirements of your sign can vary drastically.
Façade/ Building Exterior
Whether it’s stucco, brick, or siding, the facade of your business exterior needs to be incorporated into the sign selection process. A professional sign service will advise you on the structural and aesthetic impact that different building materials have on signage.
Type of Storefront Signs
When it comes time to select your sign, there are multiple options that can be used effectively to promote your brand and drive sales. Below are just a few of the more popular options that businesses in Los Angeles have been using for their storefront signage solution:
- Channel letter signs
- Cabinet signs
- Blade signs
- Electric signs
If you’re having trouble selecting an exterior sign for your business in the Greater Los Angeles area, reach out to Signmakers today. For over 25 years, we’ve been helping owners like you to make the most out of their promotional material!