The signs used throughout your business should be customized to match your branding. That includes both interior and exterior signs.
For interior signs, where the elements and weather are not a concern, you have more flexibility in design and material choice. For exterior signs, it is important to consider the weather conditions as well as the sign’s location.
Interior and Exterior Signs
All of your signage should work together, both inside and outside, and should have consistency in design, color, materials, and textures. This way, you will be able to strengthen your brand through consistent messaging. No matter where they are placed, think of your signage as a way to guide and shape the customer experience.
A sign, when done well, can tell your customer what to expect when they enter your business. Having a sign that communicates the wrong message can be jarring to your customers. An example of this could be using a rustic, folksy, wooden sign on a shop that sells high-end modern furniture. What the sign communicates is not what the store sells.
On the other hand, if that store sold rustic farmhouse furniture, the folksy sign would be perfect.
Another important consideration is that your exterior signage should match your interior signage. This way, the customer will associate the entire experience with your brand.
The signs do not have to be exactly the same. They just need to have the same feel and a similar look. That allows you some freedom while staying within the brand guidelines. In this way, you can develop the brand story from exterior to interior through your signage design.
Trust Experienced Professionals
The best way to ensure your signage stays on brand and consistent is to hire an experienced sign design and sign-making company.
Get in touch for a quote on your sign project.