5 Ways to Use Signs to Get More Customers

Tan,Neon,Light,Sign,With,Palm,TreeSignage plays a crucial role in attracting customers to your business. It serves as a powerful marketing tool that can convey information, create brand awareness, and influence potential customers’ decision-making process. By utilizing signs strategically, you can effectively capture the attention of passersby and increase customer traffic. Here are five ways to use signs to get more customers.

1. Clear and Eye-Catching Design

The design of your signage is the first impression potential customers will have of your business. Ensure that your signs have a clear and eye-catching design that grabs attention. Use contrasting colors, bold fonts, and visually appealing graphics to make your signs stand out. A clutter-free design with concise messaging will make it easier for people passing by to understand your business and what it offers at a quick glance.

2. Location, Location, Location

Choosing the right location for your signs is vital in maximizing their impact. Place signs in high-traffic areas where they are easily visible to your target audience. This could be near busy intersections, shopping centers, or along major roads. Additionally, consider different types of signs for various locations. For instance, use large banners or billboards for highly visible areas, and smaller signs or sandwich boards for closer proximity to your business entrance.

3. Call to Action

Include a clear call to action on your signs to prompt potential customers to take action. Whether it’s to visit your store, try a new promotion, or sign up for a newsletter, a call to action encourages immediate engagement. Use compelling language, such as “Limited Time Offer,” “Buy One, Get One Free,” or “Call Now,” to create a sense of urgency and stimulate customer response. Make sure your call to action is prominent and legible to capture attention quickly.

4. Utilize Signage Varieties

Don’t limit yourself to just one type of sign. Different types of signage can be used to target specific customer segments or convey different messages. Outdoor signs such as banners, billboards, and A-frame signs are excellent for attracting attention from afar. Window decals and sidewalk signs can entice people who are closer to your store or restaurant. Digital signs and LED displays are dynamic and effective options for showcasing promotions and updating information regularly.

5. Consistency with Branding

Consistency with branding is essential when using signs to attract customers. Your signs should reflect your brand’s identity, values, and overall aesthetic. Use your logo, colors, and fonts consistently across all signage to create a cohesive and recognizable brand image. This will not only help reinforce brand awareness but also establish a sense of trust and familiarity among potential customers. Remember to maintain consistent branding across all other advertising channels as well, including social media, websites, and printed materials.


Signs can be an effective tool for attracting more customers to your business. By designing clear and eye-catching signs, choosing strategic locations, including strong calls to action, utilizing various signage types, and maintaining consistency with branding, you can effectively capture the attention of potential customers and increase foot traffic. Remember that the effectiveness of signage also depends on ongoing maintenance, such as regular cleaning and updating content as needed. Consult with a professional sign company for expert guidance on designing and implementing signage strategies that align with your business goals.

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Having started as a regular sign shop in Southern California in 1993, Signmakers has been making custom signs in Los Angeles now for almost 30 years. Since our early days as a regular sign shop, we have evolved into a boutique and design-oriented custom sign shop, specializing in electrical signage, neon signs, and acrylic sign projects. Our goal for every project is to get the best sign to help you attract customers, increase your brand’s visibility, and reflect your brand message. Our expertise is trusted by business owners, event planners, sole proprietors, architects, and designers on a local and national level. We work closely with you throughout our five-step process to ensure we get the best results. We speak English, Spanish, & Tagalog. Contact us today to learn more about what we can do for you!

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